Today, we’re excited to announce a new Career Accelerator in Digital Marketing: Analytics and Strategy, that aims to narrow Australia’s digital marketing skills gap. The programme has been designed and developed in partnership with faculty at Melbourne Business School Online, the new online learning destination launched by the home of Australia’s foremost MBA and business analytics degrees, Semrush Academy and industry experts to combine academic rigour with real-world application to prepare marketing leaders for a data-driven future.
Registrations for the programme are now open. This marks our first Career Accelerator in Australia, following on from our other successful programmes in partnership with some of the UK’s most prestigious institutions: The London School of Economics and King’s College London.
We believe that the entry of this Career Accelerator is timely given the scale of Australia’s digital skills crisis in the post-pandemic landscape. Australia’s digital skills gap is estimated to be costing $3.1bn per year, with 58 percent of employers lacking a workforce with the right digital skillset to grow their businesses. Digital marketing is a key digital skill, with the industry seeing growth of 8.1 per cent over the next decade.1
“We have developed these online programs with the intention of giving learners an opportunity for sustained career progression. The Career Accelerator model allows us to collaborate intimately with world leading industry practitioners and bring their authentic challenges into the programs to ensure students achieve tangible job outcomes and work-ready capabilities.”
Professor Ping Xiao, Associate Professor of Marketing at Melbourne Business School
This programme offers a differentiated curriculum that addresses many of the major gaps in the digital marketing workforce and prepares those with a few years of experience in marketing, branding or communications to become employer-ready in six months.
“The power of digital marketing strategy and analytics is undeniable – and essential to any business’ growth. Appropriately skilled marketers can help their company achieve long-term viability, which is why career acceleration is crucial in this dynamic industry. Semrush Academy grabbed the opportunity to collaborate on this Career Accelerator with FourthRev and Melbourne Business School Online as we believe it will produce digital professionals with the knowledge and skills needed to help organisations drive change and achieve business objectives.”
Maria Sevastianova, Head of Semrush Academy
“Australia needs to train its workforce to meet the real-time demands and expectations of the modern-day digital economy. Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives. A Career Coach works with every learner throughout the program, on a one-to-one basis, to ensure they build the right mindset and confidence needed to advance their Digital Marketing career,” says our Co-founder and Co-CEO, Omar de Silva.
The first cohort of the program starts on 3 July 2023. Learn more by downloading a program brochure, book a call with one of our enrolment advisors here or register directly here.
Upon completion of the course, learners will receive a certificate from Melbourne Business School.
1 Burning Glass Digital Marketing Occupational Analysis, 2021.
