Melbourne Business School
Digital Marketing:
Analytics and Strategy
Career Accelerator
Stand out as a digital marketing leader with the skills to design and implement data-driven strategies that convert leads and fuel business growth.
6 months, online (excluding onboarding)
+-16 hours per week
Start Date: 14 August 2023
Places are limited
To ensure every learner receives the attention required to create a personalised learning experience, places in this accelerator are limited. To avoid disappointment, we advise registering as early as possible.
Melbourne Business School Online
Digital Marketing:
Analytics and Strategy
Career Accelerator
Stand out as a digital marketing leader with the skills to design and implement data-driven strategies that convert leads and fuel business growth.
6 months, online (excluding onboarding)
+-16 hours per week
Start Date: 14 August 2023
Register your interest
To ensure every learner receives the attention required to create a personalised learning experience, places in this accelerator are limited. To avoid disappointment, we advise registering as early as possible.
Places are limited
To ensure every learner receives the attention required to create a personalised learning experience, places in this accelerator are limited. To avoid disappointment, we advise registering as early as possible.
Built in collaboration with tech leaders
The Career Accelerator is a unique education model that combines the power of leading universities and industry partners to ensure learning meets workplace demand.
In collaboration with:
Using their insight into the tech landscape to influence coursework design, our industry partners ensure you develop workplace-aligned skills, offer exposure to employer networks and open access to job opportunities.
“The Career Accelerator allows us to collaborate with leaders on the ‘other side’ of education — employers who experience the results of learning — to ensure our programs deliver job outcomes aligned with their expectations of work-ready abilities.”
Professor Ping Xiao
Associate Professor of Marketing, Melbourne Business School
A learning experience designed for careers
At their core, Career Accelerators seek to address four knowledge and skill groups that lay the foundations for sustainable career success.
Technical
Technical knowledge and skills in high-demand technologies
Business
Broad business understanding that drives effective application of technical skills
Employability
The human skills required to attain jobs, promotions and employer-specific outcomes
Personal
Reflective capabilities that support personal growth and development for meaningful careers
A learning experience designed for careers
At their core, Career Accelerators seek to address four knowledge and skill groups that lay the foundations for sustainable career success.
Technical
Technical knowledge and skills in high-demand technologies
Business
Broad business understanding that drives effective application of technical skills
Employability
The human skills required to attain jobs, promotions and employer-specific outcomes
Personal
Reflective capabilities that support personal growth and development for meaningful careers
Why choose this program?
- It offers a differentiated curriculum that addresses many of the major gaps in the Digital Marketing workforce and prepares you to become employer-ready.
- You’ll get the opportunity to undertake an Employer Project co-designed by leaders in recruitment and tech to help you build the real-world skills employers are looking for.
- Earn a certificate from Melbourne Business School as you complete world-class coursework based on the expertise of leading academics and industry experts.
- Every learner is assigned a Career Coach and Success Manager to ensure you develop the right mindset and confidence needed to advance your career.
Develop a portfolio of evidence
During the program, learners work on an Employer Project, co-designed by employer partners like Semrush Academy, which becomes a relevant part of a practical portfolio of evidence.
Work on what employers want
Solve real-world industry problems as you apply the knowledge and skills you’ve learned during the program.
Connect with industry giants
Network with employers who can assess whether you’re suitable for an internship or employment in their company.
Benefits of a Career Accelerator from Melbourne Business School and FourthRev
Workplace relevance
Complete real-world employer projects and engage in live sessions to develop skills that are genuinely in demand, and build a portfolio of evidence to prove your abilities.
University certificate
Learn from internationally respected academics and earn a certificate from Melbourne Business School as recognition of your skills.
Flexible learning
Manage your coursework around your life with an online learning model made to meet the demands of modern learners and working professionals.
Exclusive content
Access exclusive learning materials developed in collaboration with the Melbourne Business School digital experts, leading industry practitioners and employer partners.
Dedicated support
A real-time support team, technical support and industry experts mean the lights stay on for learning, no matter where you are.
Career outcomes
Personalised 1:1 sessions with a Career Coach provide learners with employability coaching to maximise personal growth and career development.
Speak to an advisor
Schedule a call with an Enrolment Advisor to learn more about the program and whether it’s the right fit for you and your goals.
Speak to an advisor
Schedule a call with an Enrolment Advisor to learn more about the program and whether it’s the right fit for you and your goals.
Learn from global leaders
Professor Ping Xiao
Associate Professor of Marketing, Melbourne Business School and Course Convenor on this program
Claire Du Preez
Chief Marketing Officer, CCi
Jenna Tiffany
Digital Marketing consultant and founder of Let’s Talk Strategy
Kyle Byers
Director of Organic Search at Semrush
Lani Cush
Head of Strategy and Research at Think HQ
Alison Battisby
Founder of Avocado Social
Neil Pursey
Founder and CEO of Measurebyte
Alyssa Yap
Director of Gather ‘n’ Grow
Make your next Digital Marketing career move
Competing in the digital economy requires businesses to have the right people on board. The demand is high for digital marketing experts who are confident in using data to design and develop strategies that reach the customer in a way that makes sense while also delivering greater ROI against budget and fueling sustainable growth. It’s these professionals who hold the key to businesses’ long-term success.
The Digital Marketing: Analytics and Strategy Career Accelerator has been designed and delivered with Melbourne Business School’s leading academics, Semrush Academy and industry experts to combine academic rigour with real-world application to prepare marketing leaders for a data-driven future. The multi-course program introduces industry-proven frameworks and techniques, with a strong emphasis on leveraging these to solve problems in authentic, real-world business scenarios.
Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives.
“Taking a data driven approach from the top down is key to optimising your marketing efforts.”
Sam Despotidis Director, Pulp Digital Agency
Make your next Digital Marketing career move
Competing in the digital economy requires businesses to have the right people on board. The demand is high for digital marketing experts who are confident in using data to design and develop strategies that reach the customer in a way that makes sense while also delivering greater ROI against budget and fueling sustainable growth. It’s these professionals who hold the key to businesses’ long-term success.
This Digital Marketing: Analytics and Strategy Career Accelerator by Melbourne Business School is intended for Digital Marketing professionals looking to progress into a leadership role and leverage a wide range of digital channels with a focus on being data-driven. The multi-course program introduces industry-proven frameworks and techniques, with a strong emphasis on applying those frameworks and techniques to solve problems in authentic, real-world business scenarios.
Throughout, learners are equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, to drive organisational change and achieve business objectives.
“Taking a data driven approach from the top down is key to optimising your marketing efforts.”
Sam Despotidis Director, Pulp Digital Agency
Get the brochure
By completing this form, you consent to FourthRev contacting you about the Digital Marketing: Analytics and Strategy Career Accelerator via phone, text and/or email.
Frequently asked questions
What is a career accelerator?
Six-month, online programmes built to meet the demands of the digital economy. Career Accelerators:
- Take a holistic approach to career-driven education and integrates technical competencies, applied knowledge, human skills, and a growth mindset.
- Are developed by a world-leading university in collaboration with top tech companies and employers to ensure outcomes align with industry demand.
- Focus on a smaller student group, ensuring learners benefit from intimate networking opportunities and focused attention from your Success Team and Career Coach.
How does a career accelerator program work?
Your six-month Career Accelerator starts after three weeks of Student Onboarding, where you’ll familiarise yourself with the digital campus, be introduced to your support team, connect with fellow learners and plan your studies. You then progress through three courses and an Employer Project, where you’ll build a portfolio of evidence to showcase your new skills and competencies.
Upon successful completion of this online programme, you’ll earn a certificate from the partner university.
What are the benefits of enrolling in a Career Accelerator?
Career Accelerators deliver the technical skills needed to perform in real-world roles, the understanding necessary to translate those abilities into meaningful business value, the human skills crucial for gaining and retaining jobs, and the reflective capabilities essential for ongoing growth. You’ll benefit from:
A differentiated curriculum
A Career Accelerator brings together academic and industry perspectives to design, build and deliver a curriculum that represents the best of both worlds.
Practical experience & a portfolio of work
Through an Employer Project, co-designed by leaders in recruitment and tech, you’ll get exposure to an industry network and walk away with evidence of your skills and work.
Validation from the world’s best universities
Earn a certificate from one of our university partners and experience the expertise and quality of their faculty and academia.
Coaching & support to get you hired
With FourthRev, you’ll get access to a suite of career services including a Success Team for real-time support, 1:1 career coaching, networking forums, and more.
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