Section Extra — 20-Point Hiring-Manager Rubric
What this section does
Use this weighted checklist to self-audit every case study. Scores ≥ 26 indicate “interview-ready” for juniors; ≥ 32 for mid-level.
How the rubric works
- 0 / 1 / 2 scoring – 0 = Not present, 1 = Adequate, 2 = Excellent
- Weight column – Some criteria count double (Impact & Evidence)
- Evidence link – Paste a URL or file reference for charts, screenshots, or analytics that prove your claim
Total possible points: 42
Hiring-Manager Rubric
| Project title | Score (0/1/2) | Weight | Evidence link |
|---|---|---|---|
| Story & Scope | |||
| One-line snapshot clear and concise | 1 | ||
| Problem quantified with user + business metric | 2 | ||
| Relevant to target role/skills | 1 | ||
| Research & Insight | |||
| Primary research conducted (interviews / UT) | 1 | ||
| Insight-to-design link explicit | 1 | ||
| Process Depth | |||
| Ideation breadth (> 3 concepts) | 1 | ||
| Trade-off rationale shown | 1 | ||
| Iterative validation loop present | 1 | ||
| Solution Quality | |||
| UX fundamentals solid (flows, affordances) | 1 | ||
| Visual consistency (type scale, grid) | 1 | ||
| Responsive / platform-appropriate UI shown | 1 | ||
| Accessibility & Ethics | |||
| WCAG AA passes (contrast, focus order) | 1 | ||
| Ethical/inclusive considerations noted | 1 | ||
| Impact and Evidence | |||
| KPI lift stated and visualised | 2 | ||
| Business outcome explained (revenue, retention) | 2 | ||
| Collaboration | |||
| Stakeholder alignment described | 1 | ||
| Developer hand-off assets shown | 1 | ||
| Communication | |||
| Scannable layout (headings, bullets) | 1 | ||
| Visual aids (annotated frames, journey map) | 1 | ||
| Professionalism | |||
| Reflection & next steps honest + specific | 1 | ||
Total Score |
/42 |
||
Scoring targets
- 26 + Hire-ready (Junior / Career-changer)
- 32 + Hire-ready (Mid-level)
- 36 + Stand-out candidate (Showcase level)
Fast-fix guide
- Problem lacks metric? Add baseline number from analytics or interviews.
- No evidence link? Screenshot an A/B chart, usability clip, or Figma frame.
- Accessibility missing? Run Axe DevTools and adjust colour/focus order.
- Collaboration unclear? List hand-off docs, dev specs, or stakeholder workshops.
Using the rubric
- Print or duplicate the table for each case study.
- Score cold – skim once like a recruiter and mark quickly.
- Link or attach evidence for every criterion that claims a metric or artefact.
- Prioritise fixes starting with any Impact & Evidence items scoring 0.
- Peer review – swap with a colleague for blind scoring to mimic panel objectivity.