Digital Marketing Strategy & Analytics
Learn to design and deliver digital marketing strategies at a leadership level, using data to inform your decision-making.
Developed in collaboration with industry leaders
6 months online
12-15 hours per week
Starts 26 Feb 2024
Apply by 19 Feb 2024
Structured but flexible
Weekly goals. Your schedule.
Download the programme brochure
Receive more details about programme benefits, the curriculum, and the experts you’ll learn from.
Get more than skills – get results
“I made a successful career change after 16 years in one industry.”
“I was hired into a more senior position with better pay.”
“I shifted into my dream role at my current company.”
What you’ll learn
Each of the three, six-week courses are purpose-built to give you the practical capability you need to stand out in the marketing industry. In the fourth and final course – a six-week Employer Project – you’ll apply what you’ve learned to a real-world scenario.
Who you’ll learn from
To ensure relevance and rigour, the programme content is developed in consultation with both university faculty and industry leaders.
Get both live and on-demand guidance from experienced professionals for content challenges and industry best-practice techniques.
Set yourself up for long-term success in your career through a mix of 1:1 sessions and interactive masterclasses with your personal coach.
Get proof of what you know and of what you can do
If you want to stand out, you need the right knowledge and the ability to translate it into action.
The university certificate you’ll earn once you graduate is a recognised mark of excellence that helps you stand out in a crowded market. To complement the certificate, you can use the Employer Project as a case study to prove the relevance of what you’ve learned and your ability to deliver commercial value to a business.
Different ways to invest in your career
Accessing our flexible payment plans is easier than you think (it takes less than 5 minutes). Book a call with an Enrolment Advisor to see if you qualify – chances are, you do.
Benefit from a reduced rate by making payment upfront, in full, prior to the start of the programme.
no added fees or interest
Make a 10% deposit of £840 and then six monthly payments of £1260.
no added fees or interest
This plan is only available to UK citizens and residents, and is offered through our finance partner EdAid. You’ll be required to make a 10% deposit, followed by 24 monthly payments of £350.
If you’re a business, you could be our next partner
We work with industry partners in a few different ways, and we’re open to finding a way that works for you. Here are some of the benefits.
Outsource a project
Co-design a business project to get access to the minds of a group of ambitious and diverse professionals who are solely focused on solving your business problem.
Train your team
We’ll work with you to find a custom solution for your team on all or part of a programme. As learners or mentors, they’ll benefit from relevant skills and university-approved knowledge.
Make recruitment easier
Transform the way you recruit for complex digital roles with exposure to a highly relevant pool of talent and tangible proof of what they’re capable of.
“Working as part of the Employer Project has been valuable to us as an organisation. We were fortunate to work closely with an extremely talented cohort, benefitting from the insights and ideas they shared.”
– John Kostovski, Product Manager – Identify, DocuSign
Why learn digital marketing?
A holistic approach for ongoing impact
Career Accelerators address four knowledge and skill groups that lay the foundations for sustainable career success.
Technical knowledge, skills, and experience in high-demand technologies.
The business understanding needed to apply technical skills in a meaningful way.
on-the-job performance, promotions, and leadership.
Self-awareness and reflective capabilities critical for sustained career growth.
If you’re not sure, speak to someone
Find out if this programme will suit you and your goals by talking to an Enrolment Advisor. They’ll help you feel confident in your decision (whether it’s a yes or a no).