AI holds many promises – and pitfalls – even for digital marketing. Let’s explore an example from this webinar with digital marketing expert Jenna Tiffany.
After Jenna bought a toilet seat from Amazon, she was bombarded by emails and Instagram ads selling toilet seats. It turns out, she wasn’t alone.
This is an example of marketing automation gone wrong. When it comes to AI-driven customer service, segmentation and analytics, context is everything.
You can watch the full one-hour webinar hosted by Jenna, who is an industry expert on the LSE Digital Marketing Strategy & Analytics Career Accelerator. During the session, Jenna goes in-depth into the opportunities and challenges of using AI as a digital marketer, with multiple real-world use cases and ChatGPT demos.
We’ve summarised a few key points from the webinar to help you use AI strategically as a digital marketer:
Jenna’s top ChatGPT digital marketing tips:
- Be clear and directional when using ChatGPT for content creation. Use the AIDA formula to guide your prompts.
- Use ChatGPT for a customer market scenario analysis. Or, ask ChatGPT to analyse your own internal marketing efforts and identify gaps.
- Create effective, goal-driven call-to-actions with ChatGPT.
- Other GenAI tools to explore: Hoppycopy for email; AdCreative.ai for advertising; Writesonic for SEO.
Like any new technology or tool, it takes practice. The pay-offs – like automation, increased efficiency, content creation and pulling data insights – make it one of the best learning endeavours to commit your time to.
Become a stand-out digital marketer
Every digital marketer needs a strong foundation before they can start experimenting with AI innovations. Build this and industry-relevant AI skills on the LSE Digital Marketing Strategy & Analytics Career Accelerator.
You’ll step beyond traditional digital marketing skills training to build expertise in data-driven strategies, performance and team management, growth marketing and emerging technologies such as AI.
Alongside the core curriculum, you’ll get access to a series of expert-led Masterclasses that teach you industry-relevant AI skills that’ll keep you relevant in the age of AI.
Find out more about the Career Accelerator and AI Learning Track here.
Image sourced from the How to use AI strategically as a digital marketer webinar.
